Automate Smarter. Market Harder.

We help brands activate intelligent marketing systems that scale—powered by leading platforms like Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, and more, integrated with your tech stack, and enhanced by AI.

Talk to an Automation Specialist
Marketing Automation Visualization

What Is Marketing Automation?

Marketing automation isn't just about sending emails—it's about sending the right message to the right person at the right time. We implement systems that track behavior, score leads, personalize journeys, and close the loop between marketing and sales.

Our Marketing Automation Services

Eloqua Implementation & Optimization

  • Initial setup & configuration (CNAMEs, SSL, field mapping)
  • Form creation, progressive profiling, hidden fields
  • Lead scoring models and programs
  • Multi-step nurture workflows
  • Eloqua Insight reporting and dashboards
  • Custom campaign canvas design
  • Data imports, cleansing, and normalization
  • Security groups, user roles, and governance

Cross-Platform Automation

  • Salesforce, HubSpot, Marketo, and Pardot integration
  • Webhook & API-based custom flows
  • CRM → MA bidirectional sync
  • UTMs, cookies, and session tracking
  • Form tracking (native, iFrames, 3rd-party forms)
  • Account-based marketing (ABM) workflows

Behavioral & Lifecycle Triggers

  • Dynamic nurture paths based on clicks, visits, downloads
  • Cart abandonment sequences
  • Post-demo or trial onboarding journeys
  • Inactivity or churn prevention programs
  • Dynamic wait steps and re-engagement logic

AI-Powered Enhancements

  • Content recommendation scoring (via ODIN)
  • Predictive unsubscribe/bounce prevention
  • Subject line and send-time optimization
  • Automated lead prioritization
  • Multi-touch attribution modeling

Performance Reporting

  • Eloqua Insight & campaign dashboards
  • CRM-integrated funnel views
  • Marketing-sourced pipeline tracking
  • Email fatigue and deliverability analytics
  • Weekly optimization insights via SatelliteAI

Real-time reporting & analytics

Sample Deliverables

Eloqua Campaign Canvas

Custom workflow screenshots

Power BI Lead Funnel

Custom dashboard analytics

A/B Test Results

Heatmap overlay analysis

Lead Scoring Matrix

Behavioral scoring models

AI Nurture Recommendations

ODIN-powered insights

How We Work

1
Assess

Current platform and campaign logic

2
Optimize

Database, field mapping, and CRM sync

3
Build

Lifecycle campaigns (automated + AI-enhanced)

4
Test

Measure, iterate

5
Report

Push actionable reporting to stakeholders

Why Choose On Beat Digital

Official Eloqua-certified implementation partner
Experts in AEM + Eloqua form integrations
AI-enhanced scoring & segmentation
Deep Salesforce + Power BI expertise
Ability to handle enterprise, multi-brand environments

Certified Eloqua expertise

Marketing Automation Success Stories

Real results from our automation campaigns

Tradeshow Lead Automation

Streamlined tradeshow lead capture and follow-up system that increased conversion rates by 40% and reduced manual processing time by 80%.

Marketing Automation Lead Management CRM Integration
Read Case Study

Custom Email Scheduler

Advanced email automation platform with dynamic content personalization and optimal send-time algorithms for maximum engagement.

Email Automation Personalization Send-Time Optimization
Read Case Study

Multi-Source Data Integration

Complex marketing automation system integrating CRM, email platforms, and analytics tools for unified customer journey tracking.

Data Integration Customer Journey Analytics
Read Case Study

Frequently Asked Questions

Marketing automation refers to using software platforms to automate repetitive marketing tasks like email campaigns, lead scoring, nurture flows, and reporting. It enables more timely, personalized, and scalable engagement with leads and customers—without manual effort.

We specialize in Eloqua, but we also work with Marketo, HubSpot, Salesforce Pardot, and custom-built marketing systems. Our integrations span across CRMs, CDPs, and analytics platforms.

Yes. We're Eloqua-certified specialists and offer full implementation, form creation, lead scoring, program canvas workflows, field mapping, and advanced reporting.

Absolutely. We help design intelligent campaign logic and build it. From ideation to implementation to testing and reporting—we handle the full automation lifecycle.

Yes. We handle bidirectional syncing, field mapping, lead hand-off logic, and custom object handling between Eloqua and CRMs like Salesforce, HubSpot, and Dynamics.

We use dynamic content blocks, behavior-based triggers, segmentation rules, and progressive profiling. We also layer in AI-driven insights (via ODIN) to recommend personalized experiences at scale.

Yes. We design and deploy both behavioral and demographic scoring models in Eloqua (and others), tailored to your buyer journey and sales funnel thresholds.

Yes. We build custom ABM workflows based on firmographic filters, intent data, and CRM targeting logic. We also support personalized nurture flows and engagement scoring for key accounts.

Definitely. We build native Eloqua Insight dashboards, as well as custom Power BI or Tableau views, integrating Eloqua data with CRM, sales, and web analytics.

Depending on complexity, it typically takes 2–4 weeks for basic setup, and up to 6–8 weeks for multi-touch campaigns, integrations, and scoring models.

Yes. We offer migration services between all major marketing automation platforms including Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, Pardot, and others. Services include asset recreation, field mapping, historical data import, and re-platformed workflows.

Yes. We provide custom training sessions for all major marketing automation platforms, live or recorded, tailored to marketers, CRM admins, and sales users.

Yes. We audit your marketing automation platform for unused assets, inefficient programs, broken forms, deliverability issues, and syncing errors—and provide remediation with platform-specific best practices.

Yes. We configure form handling, cookie consent, and opt-out logic to comply with regulations like GDPR, CCPA, and CAN-SPAM. We also help manage suppression lists and data retention policies.

Examples include: Welcome/onboarding sequences, Lead nurture campaigns, Demo follow-up tracks, Re-engagement flows, Event/trade show follow-up, Post-sale satisfaction and upsell sequences.

We track: Lead-to-MQL conversion, Email engagement (opens, CTR, heatmaps), Campaign-influenced pipeline, Velocity through the funnel, Lead scoring accuracy, Automation ROI.

We combine technical expertise (Eloqua, Salesforce, AEM) with AI-powered strategy using tools like ODIN and SatelliteAI. This allows us to go beyond automation—and into optimization.

Yes. We can set up A/B and multivariate tests for subject lines, send times, CTAs, and layout. We also interpret test data and fold learnings into future campaigns.

Yes. We regularly integrate Eloqua forms into Adobe Experience Manager (AEM) and other CMS platforms, with support for progressive profiling, tracking, and redirect logic.

We monitor bounce rates, spam scores, domain reputation, and DKIM/SPF compliance. We also offer warm-up strategies, list cleansing, and fatigue scoring.

Ready to Build an Engine that Runs Itself?

Whether you're starting from scratch or rebuilding a tangled web of workflows—we'll help you architect smarter automation.

Schedule Your Strategy Session