A clear technical baseline
Review crawling, indexing, canonical URLs, internal links, structured data, page speed, and templates. Turn findings into an implementation backlog.
SEO, AEO & content strategy
Be found.
Be understood.
Search is changing. Your fundamentals still matter. We connect technical SEO, helpful content, and answer-focused structure so people and search systems can understand what you do.
Let’s work on itFROM THE BIG PICTURE TO THE BUILD
What we can
work on together.
Content built around real questions
Map search intent, topic gaps, and buyer questions into useful pages, concise definitions, and a connected content architecture.
SEO and AEO implementation
Improve titles, descriptions, heading structure, machine-readable entities, and the visible information that supports them.
Measurement with context
Connect Search Console, analytics, and reporting to track organic discovery and business outcomes. Use SatelliteAI where it fits the engagement.
SPECIALIST CAPABILITIES
Depth where
the work happens.
Technical SEO
- Comprehensive audits (crawl, indexation, speed, mobile-friendliness)
- Schema markup & structured data implementation
- Redirect strategy (301s, canonical tags, crawl budget optimization)
- Site architecture refinement
- Internal linking systems
Content Strategy
- Content audits (quality, gaps, cannibalization, intent mismatch)
- Topical authority mapping
- AI-powered content briefs (via SatelliteAI)
- SERP feature targeting (People Also Ask, featured snippets)
- Editorial calendar creation
On-Page Optimization
- Title and meta tag optimization
- Header hierarchy and semantic structure
- Image optimization (alt text, compression, lazy loading)
- Readability and engagement scoring
Keyword Intelligence
- Automated keyword clustering by topic/theme
- Opportunity gap analysis vs competitors
- Search intent mapping
- Zero-click and long-tail keyword targeting
- Rank tracking + movement alerts
Performance Reporting
- Google Search Console & Analytics integrations
- Custom dashboards via Power BI
- Content performance scoring
- Weekly action plan generation with ODIN
Tools and implementation support
- Content grading templates and evaluation frameworks
- Structured data templates and relevant search-result feature analysis
- Slack and email monitoring for rankings and crawl errors
- Bulk redirect planning and keyword cannibalization detection
A CLOSER LOOK AT THE WORK
From challenge
to implementation.
SEO
Search intelligence at enterprise scale
SEO automation and content analysis for Thermo Fisher Scientific, connecting technical findings to actionable optimization work.
CONNECTED CAPABILITIES
The right expertise,
around the same table.
Most business problems span more than one system. We bring the relevant skills together around your goals.
Web design & development Analytics & business intelligenceEXPLORE THE TECHNICAL DETAIL
Specialist depth.
Connected to the service.
Content systems, claims & transcreation
Connect source material, factual claims, brand voice, editing, and language adaptation in an accountable content workflow.
Explore the topicMarketing & channel data connectors
Bring channel and platform records into a shared reporting foundation with clear access, refresh, and definitions.
Explore the topicAdobe Tags & measurement implementation
Connect the interaction on the page to the event in the analytics platform, and validate the entire path.
Explore the topicGA4, audiences & attribution
Repair collection gaps and build a measurement framework around awareness, consideration, and meaningful conversions.
Explore the topicA FEW GOOD QUESTIONS
Clarity before
complexity.
What is answer engine optimization (AEO)?
AEO is the practice of making information clear, accessible, and useful for systems that answer questions. It includes direct answers, descriptive headings, reliable evidence, and structured data that matches visible content.
Can you guarantee rankings or AI citations?
No. Search rankings and AI citations depend on external systems. We improve the technical and content foundations, implement agreed changes, and measure the results.
Do you write content or just guide SEO strategy?
We do both. Our team can provide complete content production (including keyword research, writing, and optimization) or partner with your internal writers by supplying detailed content briefs, competitive analysis, and editorial guidance.
How long does it take to see SEO results?
Timing varies with crawl and indexing behavior, the competitive landscape, the starting website, and the work implemented. We establish a baseline and review search visibility, relevant landing pages, and business outcomes over comparable periods.
Can you help us with international or multilingual SEO?
Absolutely. We can implement international targeting strategies using hreflang tags, country-specific keyword research, localized content, and technical SEO for global site structures.
What's the difference between SEO and paid search (PPC)?
SEO earns organic (free) visibility in search engines over time, while PPC ads appear instantly and cost money per click. SEO is a long-term investment with compounding returns; PPC is a short-term boost that stops the moment you pause spending.
Can you get us to rank #1 on Google?
Rankings are determined by search engines and cannot be guaranteed. We improve crawlability, page quality, intent coverage, internal links, and measurement, then assess the observed search and business outcomes.
What are the most important SEO ranking factors?
We prioritize a crawlable and indexable website, relevant helpful content, clear page structure, useful internal links, and a fast accessible experience. The work follows the site audit and audience needs; no fixed checklist guarantees a ranking.
Do we need to redesign our website for SEO?
Not always. Often, SEO improvements can be made to your existing site. However, if your current structure severely limits performance (e.g., slow load times, poor mobile UX, outdated CMS), we may recommend a partial or full redesign.
Do you work with WordPress / Shopify / AEM / etc.?
Yes. We're platform-agnostic and experienced with WordPress, Shopify, Adobe AEM, Webflow, HubSpot, and custom CMS setups. We adapt our SEO implementation to your tech stack.
What kind of reporting do you provide?
You'll get monthly (or weekly, if preferred) performance reports covering rankings, traffic, conversions, content impact, and technical health — plus custom dashboards via tools like Looker Studio or Power BI.
What's included in your SEO services?
Our services typically include: Keyword research, Technical audits, Competitor analysis, Content strategy & optimization, On-page SEO, Link building, Reporting and analytics, Optional content writing & CRO.
Can you fix our Core Web Vitals or page speed issues?
Yes. We offer full technical SEO support, including Core Web Vitals remediation, mobile-first fixes, and optimizing load times, JavaScript, and image delivery.
What's your approach to AI and SEO?
We embrace AI tools for smarter insights and faster content ideation, but we focus heavily on human-reviewed, high-quality content that serves real user needs — not keyword stuffing or low-effort automation.
Do you help with schema markup and structured data?
Yes. We implement schema.org markup to enhance your search listings with rich snippets like FAQs, reviews, events, product info, and more — improving visibility and CTR.
Can you help us recover from a Google penalty or traffic drop?
Yes. We can investigate traffic changes, technical releases, indexing, canonical URLs, Search Console messages, affected landing pages, and content changes. If a manual action is present, remediation follows the specific issue and its documented review process. We do not infer a penalty from a traffic drop alone.
How do you measure SEO ROI?
We tie SEO impact to key business metrics: traffic growth, conversions, revenue, lead quality, and customer acquisition costs. Our reporting is aligned to your goals — not just rankings or vanity metrics.