Product-focused text analytics
Analyze customer language for product issues, purchasing drivers, and emerging trends. Connect tokens, dependency words, sentiment, and visual patterns to the source comments, as in our historical Nike work.
Analytics & business intelligence
Less reporting noise.
More useful answers.
We connect product-focused text analytics, customer satisfaction and loyalty analysis, statistical modeling, digital measurement, and business intelligence. From Nike consumer-language analysis to Adobe Analytics, GA4, and Power BI reporting, we build around the decisions your team needs to make.
Let’s work on itFROM THE BIG PICTURE TO THE BUILD
What we can
work on together.
Customer analytics and statistical modeling
Investigate CSAT drivers, NPS loyalty profiles, and channel or location differences using suitable statistical tests, neural networks, principal components analysis, or logistic regression.
Shared definitions
Align teams on the metrics, events, and business rules behind your reporting. Document what each number means and where it comes from.
A reliable data foundation
Bring together marketing, sales, operational, and finance sources with transformations and validation appropriate to the project.
Dashboards built for decisions
Create reporting in Power BI, Tableau, or a custom experience with practical views for the people who use it.
Analysis that leads somewhere
Investigate drivers, explore trends, and make the next action clear. Evaluate conversational analytics with HeySatellite when appropriate.
SPECIALIST CAPABILITIES
Depth where
the work happens.
Web & Digital Analytics
- Google Analytics (GA4) implementation & customization
- Adobe Analytics (implementation, virtual report suites, workspace dashboards)
- Tag Management (Google Tag Manager, Adobe Launch)
- Cross-domain & subdomain tracking
- Event/goal configuration and validation
Email & CRM Analytics
- Eloqua campaign performance tracking
- Email engagement funnel reporting
- Attribution of email traffic to conversions
- Integrations with Salesforce, HubSpot, or custom CRMs
Product & Behavior Analytics
- Funnel tracking & drop-off analysis
- Session recording & heatmapping (via tools like Hotjar or Microsoft Clarity)
- A/B testing design & outcome measurement
- Custom KPIs (engagement scores, friction rates, click maps)
Business Intelligence Dashboards
- Power BI & Tableau dashboard creation
- Executive scorecards with drill-down capabilities
- Real-time tracking via API integrations
- Automated reporting schedules
Data Integration & Warehousing
- Data pipeline architecture (e.g., MySQL, PostgreSQL, Redshift)
- Connecting marketing platforms, CRM, sales, and ERP data
- ETL/ELT workflows for reporting readiness
- Normalization and data hygiene enforcement
Predictive & AI Analytics
- Bounce prediction and engagement modeling
- Trend forecasting and churn analysis
- Content scoring via ODIN (Orbit Director Intelligence Network)
- Dynamic KPI benchmarking and alerts
A CLOSER LOOK AT THE WORK
From challenge
to implementation.
Analytics
Nike Product-Focused Text Analytics
Product and dependency analysis connected specific cleat complaints, customization ordering issues, purchasing drivers, and emerging trends to the original customer comments.
CONNECTED CAPABILITIES
The right expertise,
around the same table.
Most business problems span more than one system. We bring the relevant skills together around your goals.
Data engineering & integrations AI consulting, machine learning & automationEXPLORE THE TECHNICAL DETAIL
Specialist depth.
Connected to the service.
Text analytics, NLP & product intelligence
Turn customer language into product intelligence, emerging-trend signals, and decisions supported by the original comments.
Explore the topicPredictive analytics & machine learning
Connect business questions to measurable outcomes, suitable models, and decisions your team can evaluate.
Explore the topicCSAT, NPS & predictive customer analytics
Understand satisfaction and loyalty with driver analysis, customer profiles, statistical testing, and predictive models.
Explore the topicConversational BI & analytical integrity
Make business questions answerable while checking the data, definitions, and calculations behind the response.
Explore the topicAdobe Analytics
Understand content engagement, investigate the customer journey, and connect Adobe data to reporting your team can use.
Explore the topicGA4, audiences & attribution
Repair collection gaps and build a measurement framework around awareness, consideration, and meaningful conversions.
Explore the topicHubSpot data & attribution
Investigate how a form interaction becomes a contact and how that contact connects to a deal.
Explore the topicPower BI & reporting architecture
Connect reporting models, source access, refresh, and business definitions to useful stakeholder views.
Explore the topicA FEW GOOD QUESTIONS
Clarity before
complexity.
Can you work with our existing dashboards?
Yes. We can review your current reporting, investigate data quality issues, improve models and definitions, or extend dashboards rather than starting over.
What is conversational analytics?
Conversational analytics lets people ask questions about business data in natural language. Useful implementations still need clear data definitions, permissions, source access, and verification of the answers.
Can you work with our existing analytics stack?
Yes. Whether you're on GA4, Adobe, or a homegrown system—we integrate, enhance, and elevate your setup.
Do you support eCommerce and funnel analytics?
Absolutely. We support platforms like Shopify, Magento, and custom builds with full funnel tracking and ROI mapping.