Analytics & Reporting

We don't just report metrics—we architect intelligence. From cross-platform tracking to predictive insights, On Beat Digital makes your data work harder.

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Analytics & Reporting

What We Do

Analytics isn't just about dashboards—it's about understanding why things happen and what to do next. At On Beat Digital, we bridge data science, marketing, and business intelligence to help you drive performance at scale.

Core Analytics Services

Comprehensive analytics solutions tailored to your business needs

Web & Digital Analytics

  • Google Analytics (GA4) implementation & customization
  • Adobe Analytics (implementation, virtual report suites, workspace dashboards)
  • Tag Management (Google Tag Manager, Adobe Launch)
  • Cross-domain & subdomain tracking
  • Event/goal configuration and validation

Email & CRM Analytics

  • Eloqua campaign performance tracking
  • Email engagement funnel reporting
  • Attribution of email traffic to conversions
  • Integrations with Salesforce, HubSpot, or custom CRMs

Product & Behavior Analytics

  • Funnel tracking & drop-off analysis
  • Session recording & heatmapping (via tools like Hotjar or Microsoft Clarity)
  • A/B testing design & outcome measurement
  • Custom KPIs (engagement scores, friction rates, click maps)

Business Intelligence Dashboards

  • Power BI & Tableau dashboard creation
  • Executive scorecards with drill-down capabilities
  • Real-time tracking via API integrations
  • Automated reporting schedules

Data Integration & Warehousing

  • Data pipeline architecture (e.g., MySQL, PostgreSQL, Redshift)
  • Connecting marketing platforms, CRM, sales, and ERP data
  • ETL/ELT workflows for reporting readiness
  • Normalization and data hygiene enforcement

Predictive & AI Analytics

  • Bounce prediction and engagement modeling
  • Trend forecasting and churn analysis
  • Content scoring via ODIN (Orbit Director Intelligence Network)
  • Dynamic KPI benchmarking and alerts

What Sets Us Apart

Custom-built dashboards (no cookie-cutter templates)
Real-time insights with cross-platform connectors
Predictive models and machine learning baked in
Ability to support enterprise martech (AEM, Eloqua, GA4, etc.)
Proven client results, from local to global scale

Sample Deliverables

Examples of analytics solutions we deliver

Marketing Dashboard (Power BI)

Comprehensive marketing performance dashboard with real-time data connections

Engagement Funnel Heatmap

Visual funnel analysis showing user behavior and drop-off points

Weekly Executive Summary PDF

Automated executive reports with key insights and action items

GA4 Attribution Report

Multi-touch attribution analysis for comprehensive customer journey mapping

Custom CRM/SQL Data Bridge

Seamless data integration connecting multiple platforms and databases

Built on ODIN

We supercharge your reporting with ODIN, our proprietary AI model that scores content, predicts outcomes, and generates weekly strategic action plans. More than data—direction.

Explore ODIN's Capabilities

Analytics Success Stories

Real insights driving measurable business results

Multi-Source Data Integration

Unified 12 siloed data sources into a single intelligence platform for a global laboratory equipment manufacturer, creating predictive marketing campaigns.

Data Integration Predictive Analytics Enterprise Scale
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Nike Voice of Customer Analysis

Advanced NLP and sentiment analysis system processing customer feedback across multiple channels to drive product development insights.

NLP Sentiment Analysis Customer Insights
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Comcast Revenue Forecasting

Predictive analytics model for revenue forecasting with advanced time-series analysis and machine learning algorithms for accurate predictions.

Predictive Analytics Revenue Forecasting Machine Learning
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Frequently Asked Questions

Yes. Whether you're on GA4, Adobe, or a homegrown system—we integrate, enhance, and elevate your setup.

Absolutely. We support platforms like Shopify, Magento, and custom builds with full funnel tracking and ROI mapping.

Let's Make Your Data Work Smarter

Whether you're just getting started or drowning in dashboards, we'll help you build analytics that drive growth.

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