Streamlining Tradeshow Leads with iCapture + Eloqua

How we eliminated manual lead entry and improved lead quality for faster sales team delivery.

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Tradeshow Leads Case Study
Marketing Technology

Streamlining Tradeshow Leads with iCapture + Eloqua

How we eliminated manual lead entry and improved lead quality for faster sales team delivery.

Challenge

Our client needed a faster, more efficient way to deliver trade show and conference leads to their sales team. The existing manual process was slow, error-prone, and created delays in lead follow-up that impacted conversion rates.

Key challenges included:

  • Manual data entry consuming valuable time
  • Risk of data entry errors affecting lead quality
  • Delays in getting leads to the sales team
  • Inconsistent lead qualification and routing

Solution

We implemented an integrated solution using iCapture and Eloqua to create a seamless lead capture and nurturing system.

iCapture Integration

  • Digital lead capture at trade shows
  • Real-time data validation
  • Automated form completion
  • Mobile-optimized interface

Eloqua Automation

  • Designated form processing
  • Automated lead scoring
  • Intelligent routing to Salesforce
  • Trigger-based nurturing campaigns

Results

100%

Manual Entry Eliminated

85%

Faster Lead Processing

40%

Improved Lead Quality

  • Eliminated manual data entry completely
  • Improved lead quality through automated validation
  • Faster routing to Salesforce for immediate follow-up
  • Enhanced nurturing campaigns via Eloqua automation
  • Real-time lead tracking and reporting

Technologies Used

iCapture Oracle Eloqua Salesforce Marketing Automation Lead Scoring